WildBrain’s Strawberry Shortcake is embracing the vacations with new actions and partnerships


WildBrain CPLG is understood for its entertaining content material for youths, and the immortal Strawberry Shortcake isn’t any exception. The model is gearing up for the brand new 12 months with anime releases, licensing offers, occasions, and extra. The vacation occasions coincide with the premiere of Netflix’s new animated movie, The proper strawberry shortcake vacation.

These festive collaborations construct on an already strong licensing and content material program. By including new, revolutionary brief movies to YouTube for audiences to get pleasure from, and with new companions and current licensees gearing as much as launch highly effective merchandise subsequent 12 months, we’re gearing up for an awesome 2024.

—Melissa Goodrich, Director of Franchise Technique at WildBrain


In partnership with Crisco, 5 Strawberry Shortcake-inspired recipes have been launched. The model has additionally partnered with Julianne Effective Meals & Celebrations for a tea get together on December 10 in California in addition to the StuyTown neighborhood in Manhattan for a Santa’s Grotto on December 13-14.


Taking full benefit of the podcast’s recognition, Strawberry Shortcake will seem on Woman tales From Starglow Media. The episode “Strawberry Shortcake and the Winterswirl Storm” will premiere on December 18.


WildBrain has additionally secured various new licensing offers for the model throughout a number of product classes.


For attire, Candy Peas, Mad Engine, IML, Hybrid, The Forecast Company and Dolls Kill are all increasing their choices with Strawberry Shortcake. The Mad Engine, IML and Hybrid attire traces will likely be obtainable by means of a number of retailers, whereas The Forecast Company affords an expanded PacSun attire assortment within the US and Canada.


Within the toy house, The Loyal Topics has launched a spread of recent collectibles obtainable in 5 Under shops within the US in addition to the Strawberry Shortcake ragdoll. Boss Battle Studio has a poseable determine set that features Strawberry Shortcake, Orange Blossom, Lime Chiffon and Huckleberry Pie characters. The corporate plans to launch extra characters sooner or later.


Extra merchandise embrace a Strawberry Shortcake puzzle from Blue Kazoo and a set of waterproof stickers from Clean Tag Co. Budge, the model’s gaming accomplice, can also be planning digital promotions for the brand new Netflix particular Inside Strawberry cake baking store Recreation.


Strawberry Shortcake has expanded far past its starting on greeting playing cards. The model now has a number of anime sequence, video games and a complete vary of merchandise. WildBrain continues to have interaction followers throughout varied platforms with occasions, new partnerships, and anime releases.

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