The CA Avocado Committee promotes Vice Presidents to Co-Government Leaders

IRVINE, CA (November 20, 2023) – At its November 16 Board of Administrators assembly, the newly elected California Avocado Fee Board of Administrators appointed BB#:145028 CAC’s present Vice President of Trade Affairs and Operations, Ken Milbane, as Vice President of Advertising and marketing. Terry Splaine as co-executive leaders of the group, efficient instantly.

Throughout the identical assembly, the board elected a brand new slate of officers, together with California avocado grower Jason Cole, president; Rachel Linen, Vice President; Darren Miller, Secretary; and Maureen Cottingham, Treasurer.

“For the reason that departure of the previous CAC president, Ken and Terry have run the fee very successfully collectively,” Jason Cole mentioned. “Our Board of Administrators has full confidence of their management and mixed power of experience to supervise CAC’s workers, applications and funds.”

Ken Milbane joined the Committee in 2011 as Director of Case Administration. He was promoted to Vice President, Trade Affairs in 2015, then to Vice President, Trade Affairs and Operations in 2022. He led the enlargement of California’s avocado export program, and continued to safe market entry to China in 2020 after 9 years of processing and manufacturing. negotiate.

Different highlights of Ken’s tenure with CAC embody working with authorities organizations on behalf of California avocado growers, sustainability initiatives, creating Good Agricultural Practices (GAP) for the California avocado business, and intensive coaching and program certification.

Meals business veteran Terry Splaine was employed in March 2023 because the group’s new vice chairman of promoting. Since becoming a member of the committee, Terry has developed a brand new strategic plan and method to advertising and marketing communications, led the seek for a brand new registered company and reorganized the advertising and marketing crew.

He has greater than 30 years of gross sales and advertising and marketing expertise within the foodservice and retail channels, most not too long ago as Head of Accomplice Success and Technique for Not possible Meals. Previous to Not possible Meals, Terry was for greater than a decade Vice President of Advertising and marketing at Ventura Meals, LLC.

In regards to the California Avocado Fee
Created in 1978, the California Avocado Fee seeks to advance the premium standing of California avocados by way of promoting, promotion, public relations, and participation in associated business actions. California avocados are grown with uncompromising devotion to high quality and freshness, by practically 3,000 growers within the Golden State. The California Avocado Fee serves because the official supply of details about California avocados and the California avocado business. Go to CaliforniaAvocado.com.

communication:
Marji Moro
323-456-6751
MMorrow@avocado.org

You may also like...

Leave a Reply