Singapore startup Noce Nuts hopes to create a distinct segment with its premium, customizable nut butters

BYOB takes on a distinct which means – “make your personal butter” – for Noce Nuts, which claims to be the primary in Singapore to supply customizable nut butters.

Launched in August 2020 amid the COVID-19 pandemic, the corporate needed to convey extra “distinctive and inventive flavors” to the desk, although it comes at the next worth in comparison with conventional nut butters.

“When native customers hear the phrase ‘nut butter,’ peanut butter could also be the very first thing that involves thoughts. We imagine nut butter may be greater than only a unfold. Our love for nuts, and our want for a scrumptious, wholesome dish, impressed us.” To create Noce, which suggests “nut” in Italian, it is necessary to create a distinct segment. In our case, it is about providing customizable nut butters made with pure, high-quality substances.

“Everybody has totally different preferences in relation to texture and ranges of sweetness and saltiness. Our clients come to us as a result of they get pleasure from with the ability to tailor their butter to their most well-liked style and texture, and I imagine this makes them keen to pay a premium for our merchandise!” Kenny Chung, co-founder of Noce Nuts, mentioned: FoodNavigator-Asia​.

Whereas offering customization represents a price proposition that stands out from rivals and permits an organization to satisfy particular person buyer wants, it additionally poses a logistical problem.

“The need of sustaining a various stock could be a double-edged sword, since we function on a no-stock foundation, which may in flip lengthen supply instances.

    (Tags for translation) Enterprise 

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