Singapore startup Noce Nuts hopes to create a distinct segment with its premium, customizable nut butters
Launched in August 2020 amid the COVID-19 pandemic, the corporate needed to convey extra “distinctive and inventive flavors” to the desk, although it comes at the next worth in comparison with conventional nut butters.
“When native customers hear the phrase ‘nut butter,’ peanut butter could also be the very first thing that involves thoughts. We imagine nut butter may be greater than only a unfold. Our love for nuts, and our want for a scrumptious, wholesome dish, impressed us.” To create Noce, which suggests “nut” in Italian, it is necessary to create a distinct segment. In our case, it is about providing customizable nut butters made with pure, high-quality substances.
“Everybody has totally different preferences in relation to texture and ranges of sweetness and saltiness. Our clients come to us as a result of they get pleasure from with the ability to tailor their butter to their most well-liked style and texture, and I imagine this makes them keen to pay a premium for our merchandise!” Kenny Chung, co-founder of Noce Nuts, mentioned: FoodNavigator-Asia.
Whereas offering customization represents a price proposition that stands out from rivals and permits an organization to satisfy particular person buyer wants, it additionally poses a logistical problem.
“The need of sustaining a various stock could be a double-edged sword, since we function on a no-stock foundation, which may in flip lengthen supply instances.
“Nonetheless, as customers grow to be more and more discerning concerning the composition of substances present in nut butters, that are additionally a wealthy supply of wholesome fat and proteins, we anticipate regular development in demand (on this class).”
Eager to develop
Noce Nuts’ nut butter vary contains cashew, pistachio, almond, hazelnut, sesame, peanut butter, pecan, macadamia nut, and “specialty flavours” like Earl Gray, Hojicha and Matcha – all of which may be made in unsalted and unsweetened variations.
“Flavors resembling Pistachio and Butter Tea have been a lot beloved. Their attraction stems largely from the shortage of those flavors within the Singapore market, particularly at a worth level that doesn’t compromise on high quality.
“For breastfeeding moms, nut butter is a superb snack whereas breastfeeding, as nuts are full of excellent fat and antioxidants, which assist enhance milk provide. One superb alternative is almond butter, which is a superb non-dairy supply of calcium.” Chung mentioned.
Every product is available in a typical 200g bottle, however for B2B orders or bulk orders of 1kg and above, Noce Nuts is ready to provide specialist packaging.
In response to the corporate, its pure nut butter is vegan-friendly, whereas no preservatives, components or emulsifiers are utilized in all of its merchandise.
Noce Nuts merchandise are presently accessible by way of its web site and Simply Dabao, a social enterprise and on-line platform that goals to cut back meals waste in Singapore.
“Thus far, our model solely has a presence within the native market. Nonetheless, we’re positively eager to work with distributors to take our model overseas.
“The digital market has all the time been intensely aggressive, which requires manufacturers to consistently innovate to retain their buyer base. We imagine that the very best type of advertising comes within the type of a very good product!”
(Tags for translation) Enterprise