Based on the top of the Peruvian Avocado Fee (PAC), José Antonio Castro Echicobar, his group is working onerous to enhance the presence of Peruvian avocados in the US. On this regard, he introduced that their purpose for the 2025 marketing campaign is to export 25% of the nation’s Haas avocado manufacturing to North American markets.
“The unique purpose of PAC is to export 200 to 220 million kilos of avocados in 2024. Due to this fact, after we speak about exporting 25% of our avocados in 2025, meaning we must always export about 300 to 350 million kilos. It won’t be “It is easy however final yr we had a great marketing campaign.”
“We should intention large. It’s a actual problem, however it’s achievable… If we don’t do that, we are going to solely export between 170 and 180 million kilos. This might be dangerous to us as a result of the trade won’t see any progress and we consider that we don’t aspire to Development, they depart us apart. “We’ve to have the ability to ship progress and enchancment.”
In flip, the Government Director of the PAC, Xavier Ekiwa, stated that the 25% goal might be reached as a result of final yr the nation exported 26% of its provide. General, he stated, 17% of avocados exported are despatched to the US. However this yr, there was a decline and solely 16% reached this vacation spot.
“The vital factor is to attempt to improve the presence of Peruvian avocados in the US. To realize that, our avocados should be of the very best quality as a result of Mexico and California have good product in the summertime when our product is within the North American market,” he stated.
Castro stated they should enhance the dry matter ratio of the fruit, in addition to post-harvest administration of the fruit to enhance avocado entry to the US market.
“As exporters, we should select importers who deal with Peruvian avocados accurately. Individuals who know the right way to situation the fruit proper out of the containers, the right way to warmth it, ripen it, after which distribute it. (…) We’ve to ship high-quality avocados, arrive with a high-quality product, And hand it over to individuals who know the right way to take care of it.”
Sources: ProHass Informa/Agraria.pe