Olive Backyard closing all restaurant places as introduced in 2023?
A web based commercial that ran in November 2023 said that Olive Backyard deliberate to shut its Italian restaurant chain.
In November 2023, customers had been proven a number of totally different on-line advertisements on Fb and Instagram, every exhibiting a picture of an Olive Backyard restaurant. On the high of the photographs was the phrase “CLOSURE”, which was displayed in massive pink letters. The advertisements’ captions learn both “Say goodbye to breadsticks endlessly?” Or “Closing time: All restaurant chains closed.”
The bulletins appear to point that there’s main information afoot for Olive Backyard, and it is attainable that the Italian restaurant chain will shut all of its places, go bankrupt or exit of enterprise for different causes.
The advertisements had been showing on each Fb and Instagram.
All advertisements led to an article on Investing.com. The article was titled: “Final Name: These Chain Shops Will Shut Their Areas in 2023.”
The article listed 216 totally different firms, most of which gave the impression to be American manufacturers. Below every enterprise title had been a number of paragraphs describing whether or not the businesses would shut some or all of their places. In different phrases, there have been lots of of paragraphs in a very big article.
The Olive Backyard appeared in story quantity 191. The textual content of this part of the article was as follows:
191. Olive Backyard
Yr of multinational: 1982
Retailer closings: Greater than 40 places
Olive Backyard introduced the closure of 45 places nationwide, primarily as a consequence of a decline in prospects throughout the coronavirus (COVID-19) pandemic. Most of those Olive Backyard places had been smaller, older places situated in California, New York, Pennsylvania, and Florida.
Along with this spherical of closures, the chain plans to scale back its whole variety of eating places by one other 40 places over the following two years. These places span a number of states, together with Arizona, Arkansas, Illinois, and Ohio. All affected staff will obtain transition help as a part of their separation packages from Olive Backyard. This closure was met with a lot disappointment by prospects who frequent these websites and specific their fond reminiscences in posts and articles on social media.
The article didn’t reveal the closure of the Olive Backyard restaurant chain. The advertisements had been false clicks that led to the large (and doubtless outdated) article, as we famous on the high of this truth examine.
Olive Backyard rep says rumors are ‘false’
The prolonged article claimed that Olive Backyard deliberate to shut 85 of its greater than 900 places sooner or later.
To be taught extra, we contacted Darden Eating places Firm, which owns Olive Backyard, to inquire concerning the declare.
Through e-mail, Jessica Denon, the corporate’s senior communications supervisor for social media and artistic providers, instructed us, “I am undecided the place the unique info got here from however I can guarantee you it is false.”
Olive backyard progress in numbers
In our analysis, we discovered that Olive Backyard has been very worthwhile for Darden Eating places, and that the Italian restaurant chain has elevated the variety of its restaurant places yearly over the previous a number of years.
The variety of Olive Backyard places in america was 858 in 2018, 867 in 2019, 871 in 2020, 877 in 2021, 887 in 2022 and 906 in late 2023, all in response to knowledge accessible on Darden Eating places’ web site.
Why do these clickbait advertisements exist?
As for the Fb and Instagram advertisements and the Investing.com story, the rationale most of these advertisements and articles exist is normally what is known as promoting arbitrage. Advert arbitrage is a method by which an advertiser hopes to earn more money from advertisements displayed in a long-form article (or slideshow article) than the price of working an preliminary clickbait advert aimed toward attracting customers to the article.
“Investor Relations.” Darden Eating places Firmhttps://investor.darden.com/information/default.aspx.
Lyles, Jordan. “Snopes Ideas: How one can Keep away from Clickbait Advert Arbitrage.” SnopesJanuary 2, 2022, https://www.snopes.com/articles/387913/avoid-ad-arbitrage-clickbait/.