New Phoenix eating places open at The International Ambassador Resort

Restaurateur Sam Fox’s long-awaited The International Ambassador will open to the general public on December 6.

International Ambassador is Fox’s ardour venture – every thing within the resort displays his style, from the carpets within the corridors to the colour of the cushions.

The venture took 10 years and started when Fox, proprietor of Fox Restaurant Ideas, tried to open a cooking spill restaurant inside a Las Vegas resort. It was completely different from opening an everyday restaurant, as a result of he needed to apply his personal idea to an present resort with an unfamiliar crew.

He determined that if he was going to open a restaurant inside a resort once more, he must personal the resort.

Sam Fox, founder of Fox Restaurant Concepts, author and hospitality editor, poses for a photo at the Global Ambassador Hotel in Phoenix on November 21, 2023.

Constructing a resort restaurant – first

“I wished to increase my profession and develop as an entrepreneur. So, the resort was type of the following evolution for me. I by no means thought I’d do one thing of this magnitude,” Fox mentioned.

When he began on the lookout for a resort a decade in the past, he centered on shopping for a pre-existing constructing, like a Motel 6, which he might merely take over and transform. However as he looked for a location, the scale and scope of the venture elevated till it grew to become clear that he must construct the resort from the bottom up.

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