La Puente Fruit Distributors Rise to TikTok Fame By Superior Chopping Abilities – NBC Los Angeles

“We’re all chasing a dream” We’re all chasing a dream.

Alejandro Isabel and his spouse, Daniela Benitez, get up earlier than the solar rises at 5 a.m., getting ready for the lengthy day forward.

He goes to the market to purchase watermelon, coconut, honeydew, mango and different fruits for his avenue merchandising enterprise, and returns dwelling.

Whereas Benitez prepares their truck, he will get the children prepared for college. As soon as the children are prepared and unloaded, the couple masses their truck with all of the fruit, ice, and their two merchandising carts.

Isabel is the proprietor of El Ninja, a fruit enterprise in La Puente, a metropolis within the San Gabriel Valley.

The pair have gained an enormous following of over 960,000 folks prior to now few months by way of their TikTok reside stream, with 1000’s of individuals admiring their slicing expertise as they minimize up fruit for his or her clients.

Each day, Isabel dropped his spouse off at her common spot on Azusa Avenue, helped her arrange her cart after which headed to her common spot on Hacienda Avenue.

Solely about three miles from one another, they put together for the every day inflow of consumers.

How it began

When Isabelle first got here to California about 10 years in the past, she linked with a fruit vendor that taught him avenue merchandising expertise. They taught him learn how to arrange his personal cart, the place to purchase his fruit, and learn how to begin and run his enterprise.

There he met his present spouse and the 2 have been working aspect by aspect ever since. They’re each from Puebla, Mexico.

“The reality is that we began from scratch, we began with out getting something,” Benitez mentioned. “We’re very suitable, and we each have good concepts. We at all times have a saying that ‘two heads are higher than one,’ so we at all times share our concepts.”

Isabelle says he feels “very fortunate to have a lady who works as onerous as me. I feel it has helped us develop as a result of we work onerous and assume the identical approach about no matter work we do.”

Once they first began their enterprise, they began in Whittier. However once they seen that the La Puente space did not have many avenue distributors, they determined to strive their luck there. They’ve been offered there for the previous six years.

Isabel described La Puente as a quiet neighborhood, and mentioned she appreciated the assist from enterprise.

“We’re additionally very grateful to have arrived on this metropolis as a result of all of the folks make it easier to, all of the folks assist you,” Benitez mentioned. “We’re very glad to be on this metropolis of La Puente.”

Isabel mentioned he appreciates the mutual assist from different corporations.

Begin their presence on social media

Isabel mentioned he received the thought to start out posting on social media because of his spouse.

Through the pandemic, Benitez mentioned she has had loads of free time. I began taking make-up programs to be taught strategies.

She began posting her magnificence content material on her personal social media accounts and steered the thought of ​​sharing her enterprise content material to her husband.

“Properly, she instructed me a couple of occasions however I did not typically say, ‘Oh yeah, I am going to do it too,’” Isabelle mentioned.

However after seeing different social media accounts the place enterprise house owners have been sharing content material, he thought, “Properly, I can do this too.”

“Once I noticed that he was beginning to achieve loads of followers by doing life and importing content material, he additionally mentioned to me: ‘Properly, you may profit from this by mixing work with (make-up),” Benitez mentioned. “Actually, there are lots of people who will assist you.”

Benitez mentioned she has met individuals who have come to her fruit stand after seeing her on social media.

“There have been new folks telling me: ‘I got here as a result of I noticed you reside and I am craving fruit,'” Benitez mentioned.

earn recognition

The couple shares the content material of their fruit promoting enterprise on their accounts. Isabel’s TikTok account has greater than 960,000 followers, and his spouse’s account has greater than 85,000 followers.

The couple could be discovered on TikTok at @elninja17_ and his spouse could be discovered at @lamaylob.

They’re typically live-streamed on TikTok, the place 1000’s of individuals shortly take part and questions and feedback start to pour in.

“18k folks right here. Wow,” one person commented. “I want we had a spot like this man,” one other person mentioned.

Isabelle mentioned her social media presence has helped her enterprise tremendously since she began posting about seven months in the past.

The primary time he went reside on TikTok, he remembers having only some viewers.

“I keep in mind there have been about 40 or 30 folks watching the present, and we have been so excited as a result of I mentioned ‘lots of people are asking what we do’ they usually have been so few,” Isabelle mentioned.

The second time he went reside, 30 to 50 folks have been watching. “I used to be a bit nervous as a result of I did not know what to say,” Isabelle mentioned. “At first it was one thing new for us.”

By the third time he went reside, his viewership had jumped from 30 to twenty,000 folks. “I believed ‘Wow!’ “That is nice for my enterprise,” Isabelle mentioned.

Isabel recollects that on that day, all the shoppers who got here to his fruit stall got here from TikTok.

“Since then, I’ve devoted myself to dwelling my life and placing content material on my social media,” Isabelle mentioned. “And in addition including a bit little bit of our personalities, the way in which we’re, the great vibes, and making an attempt to verify folks have enjoyable for some time in my life.”

Share their lives and tradition

Questions on the place they’re positioned, what sort of fruit they carry, and what condiments they sprinkle on the fruit are all widespread questions throughout the reside broadcast.

“Probably the most stunning factor to me is that in different international locations, they don’t know what a tagine and chamois are,” Benitez mentioned. “Lots of people ask me for the chamoy recipe.”

Tajine is a well-liked seasoning primarily used for fruits consisting of chili pepper, lemon and salt. It has a powdery or flaky consistency. Chamoy is a sauce additionally generally used on fruit and in addition consists of chili pepper, lemon and salt.

Benitez manufactures and sells its personal chamoy sauce.

Most of their content material and livestreams include them working at their fruit stand, reducing fruit and interacting with their clients in addition to their social media followers.

The couple mentioned that what appears to captivate their viewers essentially the most is the couple’s reducing type. Isabel and Benitez every use a big knife to shortly slice watermelon, coconut, sundew and cucumber in a matter of seconds.

Many individuals watching the reside stream touch upon how shortly they minimize the produce, which is why loads of their content material consists of close-ups of them reducing the fruit.

Some viewers even marvel how they managed to not injure themselves when shifting so shortly.

Isabel mentioned his favourite fruit is mango and cucumber, whereas his spouse’s favourite fruit is watermelon.

They agreed that the toughest factor to arrange was the coconut.

The reside streams obtain feedback from customers from everywhere in the world, together with Peru, Italy, Ecuador, Spain, Mexico, and Portugal.

Their social media presence has grown a lot that not solely locals within the space go to them, but in addition folks throughout the nation and the world who go to California.

Isabel says he has met shoppers who go to him from Texas, Miami, New York and even Mexico and Costa Rica.

“What we love most is socializing and attending to know extra folks,” Isabelle mentioned. “Love that feels. There are at all times new folks and new issues every single day.”

Individuals who seen their content material on social media additionally employed them for his or her occasion and get together wants.

The affect of their actions

Isabelle mentioned that by way of their work, they have been in a position to assist a few of their kin begin their very own companies. Their relations labored below Isabel for a time after he helped them arrange their fruit carts and acquire their permits.

“I really feel very glad, and we really feel pleased with ourselves,” Isabelle mentioned. He mentioned he feels glad that he was in a position to assist his relations.

Along with serving to their relations, Isabel and Benitez additionally present assist to different avenue distributors.

With latest injury from a large hearth on Interstate 10 in downtown Los Angeles, the couple mentioned they helped donate to different avenue distributors who suffered losses of their companies because of the hearth.

Benitez says that by way of her account, folks shortly find out about her husband’s account. She mentioned they typically livestream and assist one another, and that is how their followers find yourself supporting each accounts.

“I’m very grateful for every thing I’ve and every thing this firm has given me,” Benitez mentioned.

Almost 1,000,000 followers

At present, Isabelle has over 960k followers on TikTok and is about to succeed in the 1 million follower mark. By their accounts, they attempt to maintain their viewers engaged, and infrequently give away giveaways to their viewers.

“We don’t rule out the potential for later on the lookout for different cities, or maybe bigger cities,” Isabelle mentioned. “God keen, if issues go effectively, and if folks proceed to assist us as they’ve supported us.”

The “El Ninja” fruit stands are positioned at 605 Azusa Manner and 925 N. Hacienda Blvd. In La Puente.

Their content material could be discovered on Fb, YouTube, Instagram, and TikTok.

(marks for translation) La Puente

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