How Moroccan berries overcome the patriotism of French shoppers and conquer the French market • EastFruit
in line with EastfruitMorocco set a brand new document in exporting recent berries to France, a rustic recognized for its choice for native merchandise, based mostly on the outcomes of the 2022/23 season. Furthermore, Moroccan producers have been the primary contributors to the general progress of recent berry imports in France.
Through the interval 2022/23 (July-June), Moroccan exporters offered greater than 6,000 tons of recent berries to French importers, a rise of 20% in comparison with the earlier season. In comparison with the 2020/21 season, Morocco’s berry exports have virtually tripled!
The numerous enhance in provides of recent berries from Morocco was the primary cause for the general enhance in imports of this product in France. By the tip of the 2022/23 season, French importers bought greater than 24 thousand tons of recent berries from international markets, and Morocco maintained its place because the second largest provider with a couple of quarter of the market share!
It’s price noting that France, well-known for the patriotism of its shoppers and its authorities packages to advertise the consumption of native merchandise, is a internet importer of recent berries. Through the 2022/23 season, solely 7,300 tons of those berries have been exported from France.
France additionally imports berries in the course of the peak of the home berry season, with month-to-month import volumes reaching at the least 1,200 tons. The principle provider of berries to the French market is Spain, which provides its personal or re-exported berries all year long, though provide volumes lower considerably within the interval from July to September.
Different main suppliers embody Portugal, the Netherlands and Belgium, which additionally provide the French market with berries all yr spherical. Small exporting international locations embody Poland, Cyprus, Germany, Serbia, Mexico and others.
Learn additionally: Moroccan cantaloupe exports to Spain attain a document degree in simply 9 months of 2023
It must be famous that Morocco began the brand new 2023/24 season with a barely decrease export quantity: within the interval from July to September of this yr, 990 tons of recent berries have been exported from the nation, the bottom quantity throughout this era final yr. six years. By the way in which, within the first three months of the season, solely 70 tons of recent berries have been delivered to France, in comparison with 250 tons the earlier yr.
The principle cause for the decline in provides was the decline in farmers’ curiosity in rising berries after the earlier season, which posed a serious problem when it comes to costs, particularly within the first half. By the way in which, this, in addition to additional The detrimental climate situations that the nation witnessed in October of this yrThis might trigger recent berry exports from Morocco to briefly cease or gradual considerably.
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