Filipinos are turning to TikTok for Christmas purchasing concepts

From being primarily an leisure platform, Tiktok has grow to be a style guide, private shopper and on-line chef for a lot of Filipinos, Tiktok Philippines mentioned citing its latest examine.

To place collectively their vacation outfits, persons are turning to TikTok for style inspiration, based on a examine by the social media big.

The examine revealed that 88% of Filipino shoppers are shopping TikTok for magnificence and style concepts this vacation season, with about 62% of them buying style, and 51% buying magnificence merchandise they noticed on the platform.

Anticipated rise

On-line purchasing is anticipated to surge within the fourth quarter, with 99 % of Filipino TikTok customers surveyed saying they’re trying ahead to purchasing Christmas presents for household, buddies and themselves.

“Our family-focused tradition of coming collectively and giving presents makes Christmas a significant time for Pinoys,” mentioned Life Daybreak Cervero, TikTok Philippine Head of Meals and Beverage. The platform “enhances this by not solely offering authentic and entertaining content material, but in addition (serving as) methods to find, discover and thrilling purchasing experiences,” Cervero mentioned.

To plan meals

A TikTok examine indicated that shopper electronics gross sales are more likely to rise, with the survey indicating that three out of 5 TikTok customers have been planning to buy electronics and devices this season, together with cell telephones and laptops.

Most of them, or 71%, mentioned the purchases have been for themselves, based on the survey.

TikTok has additionally grow to be one thing of a meals channel, with greater than half of contributors saying they have been checking the platform for vacation meals. As many as 82 % of Filipinos surveyed mentioned that they had tried a recipe discovered on TikTok.

Learn: Noel Bazaar kicks off the vacation purchasing season at Okada Manila

The examine additionally confirmed that 97 % of TikTok customers scanned gadgets after watching advertisements on the platform throughout the enormous gross sales season.

Recreation changer

“This vacation season, purchasing leisure has emerged as a game-changer as a result of shoppers at present are searching for leisure on-line, not simply being handled as potential consumers. “There’s a elementary shift in consumer-brand interactions,” Cervero mentioned, including that “shoppers are searching for Now about partaking, thrilling, academic and entertaining experiences with manufacturers.”

TikTok encourages entrepreneurs to supply vacation content material to draw extra clients. Doing so will permit for quicker product discovery and stronger buyer engagement, the social media big mentioned.


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